Analysis of Visual Design Elements on A Plastic Recycling Campaign Poster in Malaysia

Recycling is one of the three R's (Reduce, Reuse, and Recycle), and it is heavily promoted and organised by the Malaysia's government, schools, and other public institutions since 1993. Indeed, the advertising campaign employed multiple mediums to increase recycling awareness. However, the failure of the advertising campaign is due to a lack of strong graphic design features in existing posters contributes to a lack of awareness of Malaysia's plastic recycling initiatives. Thus, the goal of this research project is to examine the effectiveness of visual design elements in Malaysia's current plastic recycling poster and further establish effective visual design elements to help Malaysian designers. This descriptives study employed a visual analysis as a research method. The study identified the existing posters for a plastic recycling campaign are highly used elements of color, typography, shapes, lines, spaces and visual aids. The study's findings are highly assist graphic designers in creating a better artwork as a point of reference and modify the visual performances.