Research on the Financial Management of Meituan

Currently domestic life service platforms are developing at a high speed under the promotion of the Internet and mobile payment, it provides rich and diversified life services and a convenient and efficient consumption experience for the residents and occupants, which has become a necessary part of daily life. Users can search through the platforms and compare the service content and prices of different merchants to choose the service that best meets their needs. Economic development has also led to the growth of consumer demand for life services. The diversified choices and excellent services provided by online service platforms attract increasing number potential users to engage them, driving the development and progress of the whole industry. This paper aims to study the financial management of Meituan, which is one of the most popular lifestyle platforms, through case study, to explore its advantages and problems and to propose improvement solutions. The study found that Meituan is in good financial condition, with profitability and cash flow at positive level. In addition, Meituan has developed effective measures to avoid risks and maintain the normal operation and profitability. This study understands the current stage of financial management strategies and problems of Meituan, and the results provide references for the future financial management and strategic decision-making, which are valuable for other firms in the industry.