November 8, 2025Deleted JournalOpen Access

Research on the Competitive Strategy of Cross-border Local Life of Short Video Platforms from the Perspective of Bilateral Market: Based on the Game Analysis of Douyin Group Buying and Meituan

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Douyin's group buying efforts focus on digitalization to improve operational efficiency and service quality.
Findings indicate the importance of content marketing in enhancing competitive strategies in the local life sector.
Competitive analysis highlights the market game between Douyin and Meituan, revealing areas for improvement.
Insights suggest that sustainable development is crucial for the healthy competition and consumer rights in the industry.

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Implication

Analysis reveals competition dynamics and marketing strategies in Douyin group buying and Meituan, suggesting implications for service quality and operational efficiency.

Cite This Study

Feng Jiang (2025) studied this question.

synapsesocial.com/papers/690e8b6ca5b062d7a4e73453 https://doi.org/10.54097/7hpfy465

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Implication

Analysis reveals competition dynamics and marketing strategies in Douyin group buying and Meituan, suggesting implications for service quality and operational efficiency.

Research on the Competitive Strategy of Cross-border Local Life of Short Video Platforms from the Perspective of Bilateral Market: Based on the Game Analysis of Douyin Group Buying and Meituan

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Discussion

Implication

Cite This Study

Research on the Competitive Strategy of Cross-border Local Life of Short Video Platforms from the Perspective of Bilateral Market: Based on the Game Analysis of Douyin Group Buying and Meituan

Key Points

Discussion

Implication

Cite This Study

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Also Consider