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The live-streaming industry in China has experienced rapid growth, with platforms like Douyin (TikTok) and Kuaishou emerging as dominant players. This paper conducts a comparative analysis of the competitive strategies employed by Douyin and Kuaishou in the live streaming market. Through a review of literature, case studies, and data analysis, the study explores the distinctive approaches of these platforms in content creation, user engagement, e-commerce integration, and technological innovation. Douyin focuses on content innovation and personalised user experiences, leveraging influencers and advanced editing tools, while Kuaishou prioritises authenticity and community building, catering to diverse demographics and promoting local products. The paper also examines emerging trends and strategic adaptations in the live-streaming landscape, highlighting opportunities and challenges for both platforms. Based on the findings, strategic recommendations are proposed to navigate future developments and maintain competitiveness in the dynamic market.
Haoxuan Lu (Thu,) studied this question.