November 8, 2025Deleted JournalOpen Access

The Competitive Strategy of AI-Based Social Platforms: A Case Study of Xiaohongshu

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Xiaohongshu employs artificial intelligence to optimize user engagement on its social platform, keeping users active and satisfied.
The study highlights strategies such as creating a unique content ecosystem to stand out against competitors like TikTok.
Assessment involves differentiating factors like high-net-worth users and the influence of culture on the platform's operations.
Findings suggest that building a dual barrier of algorithm and culture aids Xiaohongshu's competitive position in the market.

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This analysis reveals how Xiaohongshu leverages artificial intelligence for user engagement and competition among social platforms.

Xinyu Tang (2025) studied this question.

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