Business Model Innovation and User Experience Optimization of New Media Live Streaming Platforms

The paper focuses on business model innovation and user experience optimization for new media live broadcasting media, explores and analyzes existing business models, the path of business model innovation, and the influencing factors. The research shows that the business models of live broadcasting media are various and diversified, such as advertising revenues, user payments, virtual gifts, and e-commerce live broadcasting. Competitiveness and user stickiness will be continuously enhanced with technological innovation, revenue model exploration, data-driven recommendation individualization, and cross-platform cooperation. At the same time, the optimization of user experience is to guarantee the success of the platform in terms of usability, functionality, emotional experience, and user satisfaction. The research adopted the network data analysis method, collected user comments, browsing time, and interaction data by platform APIs and social media tools, conducted descriptive statistics with correlation analysis, and analyzed the regression method to verify that the business model innovation plays a positive role in User Experience Optimization. This study not only provides theoretical support for the development of live streaming platforms, but also proposes practical strategies, providing guidance for platforms to improve user experience and achieve sustainable development.