Factors for increasing competitiveness of retail chains

Currently, retail chains play an important role in the economy, therefore, increasing their competitiveness is a key task to improve their position in the market. The article discusses the factors influencing the increase in the competitiveness of retail chains. The benefi ts of using new technologies in sales are described, and essential aspects such as marketing strategies, personnel management, and logistics optimization are discussed. Analyzing these factors can help retailers improve their business processes and increase their competitiveness in the market.