Influence of Word of Mouth, Taste, and Service Quality on Customer Satisfaction at Wizzmie in Sidoarjo

This study aims to determine how much influence the variables of word of mouth, taste, and service quality have on customer satisfaction at wizzmie in Sidoarjo. service quality on customer satisfaction at wizzmie in Sidoarjo. This research uses quantitative methods with a descriptive analysis approach. The population in this study were wizzmie noodle customers. The sampling technique in this study used a non-probality sampling method with purposive sampling technique with the respondent's criteria, namely men and women, purchasing at least 2 times, and already purchasing wizzmie products in Sidoarjo. Data collection techniques by distributing questionnaires and answers are measured using a Likert scale. The data technique uses multiple linear regression tests in this study using the Statistical Package For The Social Science (SPSS) software program version 24.0. The results of this study prove that Word Of Mouth affects customer satisfaction, taste affects customer satisfaction, service quality affects customer satisfaction.