A Study of Nudge Design Cases in Chinese Public Design: Focusing On The Fun Theory

Recently, the world's attention to Nudge theory has begun to emerge in various fields. Nudge design induces people to choose in a more rational and beneficial way. If the promotion design is applied to the public design, it can create an atmosphere that is more active and conducive to social prosperity. However, since research on Nudge is still insufficient in China, it is necessary to explore how the fun theory of Nudge design can be combined with Chinese public design and to guide Chinese public design. In order to achieve this goal, first, theoretical considerations on the types of fun theory, Nudge design concepts, fun elements, and effect models are found through literature research to secure the accuracy of the method proposal based on this. Secondly, nine design methods were summarized through analysis of three types of fun theory and nine excellent case studies. Thirdly, experimental design was conducted in Chengdu, China, and data were collected through a survey. Fourth, the reliability and validity of the survey data were verified using SPSS software. With this, it was concluded that the design method proposed in this study could be applied to the Chinese public design field and have a positive effect.