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An Analysis on the Graphic Posters of Local Film Festival for Local Brand Revitalization

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This analysis examines graphic posters for local branding in regional film festivals, suggesting improvements based on expert evaluation.

Graphic posters significantly impact local brand image and attraction strategies for regional film festivals.
The Muju Film Festival successfully leverages local cultural resources to enhance its nature-friendly identity.
An expert focus group evaluated poster designs, emphasizing the importance of regional symbolism in planning.
Five planning guidelines were proposed to improve graphic poster effectiveness for attracting visitors.

Yu et al. (2025) studied this question.

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