Investigating the Effect of m-Commerce Application’s Functional and Non-Functional Attributes on Usability and Continuance Intention

The development of mobile commerce (m-commerce) applications has indicated a shift in goals from ease-of-use to sustainable use in the future. This shift has prompted changes in the combination of attributes that constitute the usability of m-commerce applications. This study developed an m-commerce usability model that combines functional and non-functional attributes. The research data was collected using questionnaires distributed to users living in Jakarta and was processed using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique. The results demonstrate that efficiency, satisfaction, and effectiveness can explain the usability of m-commerce applications. This study proved that three non-functional usability attributes – productivity, navigation, and memorability – have a positive effect on efficiency, while two functional attributes of usability – content and security – positively influence effectiveness. The study further proved that beside non-functional attributes, functional attributes also play an important role in increasing the user experience in the m-commerce context and thereby contribute to improving the usability of m-commerce systems and the continuance intention. The overall results of the study can be used in developing strategies for m-commerce application developers to design applications that can satisfy users and help them complete their tasks correctly and efficiently.