Government Leadership Evolution and Sports Commercialization: The Beijing Curling Association Case

This study explores the evolution of government leadership and its impact on the commercialization strategies of the Beijing Curling Association (BCA) in the context of China's streamlining administration and decentralization efforts. Utilizing internal governance theory, resource dependence theory, and public service chain theory, we analyze the current status and challenges faced by the Beijing Curling Association. Our research employs a comprehensive methodology, including literature review, field investigations, and expert interviews. The findings highlight the critical importance of innovative governance, robust organizational management structures, enhanced member engagement, and effective public relations in advancing sports commercialization. This study provides valuable insights into how government reforms can foster the development of sports organizations and their commercial ventures.