Innovative design model for the mortise and tenon structure

The mortise and tenon structure is a pivotal component of ancient Chinese architecture and furniture, encapsulating a rich history of evolution, cultural shifts, and productivity developments. Engaging modern individuals with this historical context through innovative product design provides a way to advance the cultural and creative industries and promote the sustainable development of mortise and tenon culture. This study conducted sentiment analysis on consumer reviews of three types of mortise and tenon cultural and creative products in the Chinese market, revealing consumer needs and expectations regarding functionality, quality, and design. Utilizing Norman’s Emotional Design Theory, the study analyzed the design elements of mortise and tenon cultural and creative products across the instinctive, behavioral, and reflective levels. A systematic design model was put together, providing both theoretical support and practical guidance for the future design of these products, thereby offering inspiration and aid for the modernization and transformation of traditional culture.