Article The Model of Vehicle Characteristics Customer Value and Its Application Junxuan Chen * , Xiaohu Xie, and Lu Xia Dongfeng Commercial Vehicle Co., Ltd., Wuhan 442000, China * Correspondence: chenjx@dfcv.com.cn Received: 6 February 2024; Revised: 13 June 2024; Accepted: 14 June 2024; Published: 25 June 2024 Abstract: The customer value of vehicle characteristics is an evaluation method to evaluate the competitiveness of vehicle design from the benefits that vehicle characteristics bring to customers in actual operation. The key point of this evaluation method is to establish the calculation model of the characteristic value. Based on the customer’s actual operational analysis data, this paper establishes the value calculation model that transforms the characteristic value into the economic contribution of operating mileage; combined with the weight factor of customer-concerned characteristic, the comprehensive evaluation of customer value of vehicle characteristics is realized. Practical application demonstrates that the model can satisfy the value evaluation of the customer-concerned vehicle characteristic.
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Chen et al. (2024) studied this question.
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