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December 5, 2025Marketing Management JournalOpen Access

Examining a Model of Understanding Customer Value and Satisfaction Data

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Authors

MGMichael S. Garver,ZWZachary Williams

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Overview

Theoretical model demonstrates customer satisfaction data boosts competitive advantage and positive business outcomes.

Key Points

  • Customer satisfaction data significantly enhances competitive advantage and positive business outcomes, revealing its vital role in business strategies.
  • Findings supported all hypothesized paths in the theoretical model, emphasizing the relationship between organizational variables and customer value.
  • Theoretical model tested the impact of customer satisfaction initiatives, focusing on how organizations can effectively use satisfaction data.
  • Enhancing understanding of customer satisfaction data may enable firms to act strategically, leading to improved success in competitive markets.

Cite This Study

Garver, et al. (2009) studied this question.

synapsesocial.com/papers/6932313d8e51979591dced76https://doi.org/10.63963/001c.150978
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Also Consider

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  1. 1Customer Perceived Value: A Comprehensive Meta-analysis2023 · 137 citations
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  4. 4From Service Quality to Perceived Value: A Structural Approach to Customer Experience2025
  5. 5Untangling value-based customer management approaches in business markets: Value-based selling, customer success management, key account management2026