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In the article, the targeted audience and thematic character of the instructive stories that are spreading through the networks are classified, and the correlation and comparison of the types of proverbs that have changed in accordance with the times has been carried out. Today, it is known that small genres of traditional folklore are changing due to the widespread use of the Internet. Because folklore is a kind of communicative tool created together with humanity, it can be called a living phenomenon that adapts to the social life due to changes in cultural and historical conditions. Post-folkloric sub-genres (instructive stories, online legends, proverbs) spread through the Internet and social networks were considered as the object of research. The article analyzed the foreign scientific research on post-folklore and made a scientific analysis of the level of distribution of domestic post-folklore in social networks, the ways of their representation. An overview of the state of classical folklore in the modern era, post-folkloric sub-genres was conducted, and its genre transformation was analyzed and differentiated. Looking at the state of distribution on the Internet, the interest of network users, the variability of small genres, the invariance of the text composition, and the dynamic level of social and cultural phenomena were investigated. The study of modern post-folklore makes it possible to assess the current life of the phenomenon of the multivariate text, to clearly distinguish its situation. This research will strengthen the data base of the Kazakh post-folklore study and will be a necessary material for future research.
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Rakysh et al. (2024) studied this question.
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