Formation of Criteria for the Development of Human Capital Management Tools

Based on the analysis of big data, methods and tools for improving the level of human potential of both individual teams of employees and the entire company have been studied. As a result of working with big data, visualization methods were used to graphically display the results of the survey, primary statistical processing of the numerical data of the online survey was carried out to evaluate the teams of employees, departments (company) for the sale of women's clothing, the trends of the studied indicators were determined, both the correlation analysis of the data and and cluster analysis, constructed dendrograms according to various criteria. A number of universal provisions regarding the use of human capital management tools are proposed, and their corresponding features in personnel management under martial law conditions are defined. Eight development criteria (five main and three auxiliary) are substantiated, which should be used to evaluate human capital management tools to increase business profitability.