The Influence of Political Program Promotion and Social Media on the Decision to Elect DPRD Members

The DPRD General Election (PEMILU) is an event for electing people's representatives at the regional level who are expected to represent the aspirations of the people who elect them. The people's hopes are very high for his deputy who will sit on the honorable council of people's representatives. This research aims to determine and analyze the impact of political program promotions and social media on the decision to elect members of the Jember Regency DPRD in the 2024 Election. The population in this research is the entire Permanent Voter List (DPT) in Jember Regency which is classified as a millennial generation of 662,664 people ( 33.6%) of the total DPT in Jember Regency of 1,972,216 people. By using the Slovin Formula, a sample size of 100 respondents was obtained. This research consists of 2 types of variables, namely independent variables (political programs and social media) and dependent variables (decisions to elect DPRD members). Descriptive analysis was carried out to determine the descriptive nature of respondents. Analysis of validity tests and reliability tests to test research questionnaires. Test the hypothesis to determine the impact of the independent variable on the dependent variable in this research. After the analysis was carried out, the result was that the promotion of political programs had an impact on the decision to elect DPRD members. Social media has an impact on the decision to elect DPRD members.