The Road to Legitimate Engagement for Social Media Influencers Followers

The purpose of this study is to reveal the role of social media influencers, especially @chintakharisma and @anone033, in promoting products and institutions on the TikTok platform. By focusing on content strategy, direct interaction with followers, and its effect on consumer behavior, this study highlights the significant contribution of influencers in digital marketing. Using qualitative research with a cyber phenomenology approach. This research model uses a simple design with Triangulation Theory. The data collection techniques used are observation, interviews and documentation. The data analysis technique used is the Manual Data Analysis Procedure (MDAP). The findings show that the use of value-based content, responsiveness to questions and feedback, and strong community development can increase follower engagement and support the success of marketing campaigns. The practical and theoretical applications of this study are outlined, providing guidance for digital marketing researchers and directions for further research in this domain.