The Phenomenon of Interactivity in the Media and Interactive Journalism

This article analyzes the phenomenon of interactivity in journalism, highlighting the commonalities and unique aspects of interactive journalism. It examines interactivity as a method to ensure audience participation in information production, presenting it as a way for the audience to express their opinions, attitudes, and approaches toward reality. Additionally, the article substantiates that the emergence of information technologies and the internet has enabled active audience participation in information production, leading to the contemporary form of media known as interactive journalism, which has become a subject of study for researchers.