Factor influencing Secondary School Students’ Decision to Study for a Bachelor's Degree at Champasak Province, Lao PDR

This research is a study on the factors that influence the decision of high school students to study for a bachelor's degree in Champasak province, with the purpose of studying the factors that influence the decision to study for a bachelor's degree in Champasak province. A questionnaire survey method was used to collect data from 410 students from 9 districts and 1 city in Champasak Province, Laos. A logistic regression model was used to analyze the data. The research results show that factors influence the decision of high school students to attend Champasak University in Champasak Province. There are a total of nine important factors that affect the decision to choose Champasak University. First of all, there is the problem of the Lao ethnic group. Second, religious beliefs, especially Buddhism. In addition, parents' scholarship support, family members' educational level, parents' occupation, household monthly income, major in marketing, and access to university courses all affect enrollment decisions. Finally, students' expectations about job opportunities after graduation have a positive effect on their decision to enroll in Champasak University, which indicates the importance of providing education in accordance with the needs of the labor market.