Predicting song popularity in the digital age through Spotifys data

This study delves into predicting song popularity on Spotify by analyzing a dataset of song features from 1986 to 2022. Using linear regression, this paper examines the influence of audio characteristics such as energy, danceability, speechiness, duration, and mode, alongside the year of release. The findings indicate that danceability, more recent release years, and longer track duration are positively associated with higher popularity levels. Conversely, songs in minor keys are more favored than those in major keys. These results highlight the significance of both intrinsic musical qualities and evolving listener preferences over time. The model's robustness is ensured through comprehensive diagnostic tests that validate the assumptions of linearity, normality, and homoscedasticity, confirming the predictive reliability of the identified factors. This research not only enhances the understanding of the dynamics driving music popularity but also provides valuable insights for artists and producers aiming to optimize their music for digital platforms. By focusing on the critical elements that resonate with contemporary audiences, stakeholders can better strategize their music releases to maximize listener engagement and success on streaming platforms.