Background and Aims: With the development of social modernization, the inheritance and development of "clay dogs" are facing a great impact. Combining "clay dogs" with modern design theory and market demand, and applying it to the design of cultural and creative products can promote the cultural inheritance and protection of "clay dogs". The combination of "clay dogs" with modern design theory and market demand, applied to the design of cultural and creative products, can promote the cultural inheritance and protection of "clay dogs". The purpose of this study is to explore the potential of clay dog culture in cultural and creative product design, reveal its rich cultural and artistic connotation and put forward corresponding design methods and strategies to deeply apply clay dog culture in cultural and creative product design. Materials and methods: This paper uses three research methods: literature research method, field research method, and practice design to explore the design transformation and application of "clay dog" in cultural and creative products by taking the visual elements of "clay dog" as an entry point. Results: The thesis mainly obtained three results, the first analyzed the characteristics and artistic charm of clay dog culture, revealing its unique value in cultural creative product design. Secondly, the shape, pattern, color, material, and composition of clay dogs are extracted, and thirdly, these elements are combined with modern design to create culturally creative products with both market competitiveness and artistic infectivity. Conclusion: The research underscores the distinctive cultural significance of clay dog art, showcasing its intrinsic value in shaping cultural creative products. By dissecting and merging key elements with modern design principles, the thesis highlights the creation of culturally resonant products that seamlessly blend market appeal with artistic allure.
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Su et al. (2024) studied this question.
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