The Fundamental Factors for Tiktok to Successfully Enter the International Market

This research study used SWOT marketing analysis technology to investigate how TikTok successfully entered the international market. The advantage of TikTok is its powerful data collection capabilities and unique algorithms, which can accurately recommend content to users and effectively improve user stickiness. TikTok's weakness lies in its overseas development model. The opportunity TikTok faces is that diverse content and fragmented information can meet the needs of users. The threat TikTok faces is increasingly fierce market competition, as well as bans from some countries, which may pose some challenges for TikTok to enter the international market. The results indicate that TikTok has a clear competitive advantage, and its weaknesses can be compensated for through some measures. The macro environment has brought good opportunities for TikTok, and TikTok has effective promotion strategies. As long as it can address cultural and political factors, it can improve its competitiveness in the international market and successfully enter the international market.