Relationship of Smartphone Use and Job Performance: Insights from Electronic Media Industry in Pakistan

This research article explores the relationship between smartphone usage and jobperformance among professionals working in the leading electronic media channels inPakistan. Furthermore, it also examines how gender, education, and age act as moderators in the relationship between smartphone usage and job performance. For this purpose, asurvey was carried out involving professionals belonging to the electronic media industryin Pakistan. The findings revealed a positive and significant relationship between their smartphone usage and job performance. The results also showed that the gender of employees did not moderate this relationship, while the education and the age were foundto be significant moderators. The study will help the media owners in devising thepolicies and strategies to facilitate their workers in easy utilization of smartphones for work related tasks.