Optimization of cross-border E-commerce (CBEC) supply chain management based on fuzzy logic and auction theory

Abstract People have benefited enormously from e-commerce’s explosive expansion in recent years. E-commerce, in contrast to the traditional business environment, is dynamic and complicated, which poses a number of challenges. The prediction market can create mixed intelligence for sales forecasting, which is essential for e-commerce enterprises, to handle this difficulty. Combining the usage of human analysts and machine learning algorithms can accomplish this. To accurately anticipate retailer volume and allot resources, a novel methodology for optimizing supply chain management at CBEC is proposed in this paper. The framework improves efficiency and profitability by using fuzzy logic and auction theory to make strategic decisions. Thanks to this creative strategy, managers can now make more informed decisions, ultimately enhancing the efficiency of CBEC’s supply chain. The results of this paper reveal that our proposed method is superior to previous comparable methods, with RMSE and MAE values of 22.31 and 18.76, respectively. This approach offers a promising solution to the challenges faced by e-commerce businesses, and can help them achieve greater success in the dynamic and complex world of online commerce.