Financial feasibility of swallow business in Selerong Village, Kutai Kartanegara Regency

This study aims to analyze the financial feasibility of the swallow business in Selerong Village, Kutai Kartanegara Regency. This research uses quantitative methods. Sample withdrawal with nonprobability sampling technique. This research uses financial analysis, namely Net Present Value (NPV), Net Benefit Cost Ratio (Net B/C Ratio), Internal Rate Return (IRR), and payback period (PP). This research uses financial analysis with a discount factor of 18% showing Net Present Value (NPV) of Rp. 114,583,479, Net Benefit Cost Ratio (Net B/C) of 2.19, Internal Rate Return (IRR) of 32%, and payback period (PP) showing that the return on investment is 3.7 or 3.7 years. Based on this analysis, the swallow business is financially feasible.