Marriage and Family Relations as a Basis for the Formation of Responsible Paternity and Maternity: Ways to Popularize Family Values and Parenthood

The article discusses theoretical approaches to the study of family relations and marital choice. The article analyzes various aspects of marriage and family relations, which are the basis for the formation of responsible fatherhood and motherhood, both at the theoretical level and on the actual empirical practices of author’s own sociological research conducted in the Republic of Tatarstan. The results of a secondary analysis of sociological research by the All-Russian Center for the Study of Public Opinion on choosing a marriage partner and meeting a future partner, as well as the results of a marketing study of the Russian market of marriage agencies, are also presented. The article shows possible ways to popularize family values and parenthood. Effective ways to popularize the image of a family, family values and parenthood at three levels have been identified and analyzed - media activities, events in educational institutions and at the level of the state and authorities. The aspects that should include responsible paternity and maternity are shown; they need to be included in the creation of effective programs aimed at promoting family values, marriage and family relations and parenthood.