This comprehensive bibliometric study delves into the impact of behavioral economics on public health research, focusing particularly on trends that span a decade up to July 2023. Utilizing the Web of Science database and VOSviewer tools, the analysis employs traditional bibliometric measures and integrates a global perspective through geographic and interdisciplinary lenses. The study evaluated 5,903 articles, revealing a robust expansion in the field of health behavioral economics with a notable 85.43% contribution from U.S. institutions, particularly highlighting the University of Pennsylvania with 290 publications. This growth is complemented by significant input from various international entities, underscoring increased global and interdisciplinary collaborations. The research identifies key trends such as Lifestyle and Perceived Health, Neuroimaging, Addiction, and Substance Abuse, suggesting a shift towards incorporating neuroscientific insights into public health strategies. This shift is particularly aimed at addressing challenges an aging society faces, emphasizing how behavioral economics can influence public health strategies to promote healthy aging behaviors. The findings highlight the critical role of behavioral economics in enhancing life quality for the elderly, suggesting its potentially transformative impact on age-related health care and policy.
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Kim et al. (2024) studied this question.
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