Instructional Health-Risk Communication: A Content Analysis of Vaping-Associated Lung Injury Outbreak Coverage in U.S. College Newspapers

This study examined instructional health-risk communication involving the outbreak of e-cigarette or vaping product use-associated lung injury (EVALI). Using the IDEA model, we investigated how U.S. college newspapers communicated health risk messages during the vaping outbreak. Our analysis of 331 news articles showed that college newspapers placed greater emphasis on explanation of the EVALI outbreak than internalization and action messages. The findings also revealed that news sources played a significant role in communicating instructional health risk messages. Specifically, news stories that included expert sources were more likely to communicate CDC-recommended action messages. The findings have significant implications for designing instructional health-risk communication and anti-smoking interventions tailored to specific populations.