Changing The Negative Narrative Of Aging: A Case Study On Sexual Wellness Services For Women In Later Life

The global longevity trend requires a paradigm shift in the design of services related to later life.Traditionally centered on the negative narrative of aging, service interventions have targeted sectoral domains such as assistance and healthcare.Instead, a silver society demands services for the mainstream market, addressing the desires of individuals who lead fulfilling lives at all ages.This paper examines a case study investigating sexual wellness in women's later life.Service design elevates this marginalized topic in active aging discussions to a common concern in a cultural service as output.The methodology combines ethnographic research and participatory design: it involves interviews and co-design sessions with experts and women in later life.Emphasizing the significance of a participatory process, the study underscores the virtuous circle of learning from participants and providing them with tools for reflecting on their life experiences, positioning design as a political and empowering practice.