Driving Customer Satisfaction through Effective Logistics Management: Evidence from Retail Stores in Mogadishu, Somalia

This study investigates the relationship between logistics management and customer satisfaction in the retail stores of Mogadishu, Somalia.Specifically, it examines the impact of inventory management, lead time management, and transportation management on customer satisfaction.A descriptive research design was employed, using survey data from 73 retail stores in Mogadishu.The results, analyzed using partial least squares structural equation modeling (PLS-SEM), reveal that all three dimensions of logistics management have significant positive effects on customer satisfaction.Lead time management has the strongest impact, followed by inventory management and transportation management.The findings highlight the importance of effective logistics management for enhancing customer satisfaction in the retail industry, particularly in the context of Mogadishu's dynamic market environment.The study contributes to the limited research on logistics management in this setting and offers practical insights for retail managers seeking to improve store performance through customer satisfaction.Limitations and directions for future research are discussed.