The Impact of Coaching Style on Basketball Players’ Performance Satisfaction in Hunan, China

This study examines the impact of coaching style on basketball players' performance satisfaction at Hunan Normal University, Hunan University of Technology, Hunan University of Science and Technology, and Hunan First Normal University. Employing a descriptive comparative correlational research design, the study involved 483 basketball athletes from these universities. Utilizing a purposive sampling technique, the research targeted athletes based on their participation and experience in basketball. Data was collected through a questionnaire adapted from the Multifactor Leadership Questionnaire and scales derived from Self-Determination Theory. The questionnaire assessed demographic profiles, coaching styles, and athletes' performance satisfaction. Findings reveal that the majority of respondents are male and predominantly 17 years old with 3-4 years of basketball experience. Coaches were generally effective in inspirational motivation and intellectual stimulation but showed gaps in individualized consideration, role modeling, and effective communication. Gender differences significantly influenced perceptions of coaching styles, highlighting the need for gender-sensitive coaching approaches. Performance satisfaction showed general dissatisfaction with skill development and mixed feelings about autonomy and team cohesion. Psychological well-being was moderately positive, but stress management and mental readiness required more focus. The study found a strong positive correlation between various coaching styles and performance satisfaction dimensions. Effective coaching in inspirational motivation, intellectual stimulation, individualized consideration, role modeling, and communication positively impacted athletes' satisfaction in skill development, autonomy, team cohesion, psychological well-being, and overall satisfaction. The study concludes that tailored coaching strategies, enhanced communication skills, gender-sensitive approaches, and a focus on mental readiness are crucial for improving basketball players' performance satisfaction in Hunan, China.