Study on the Translation and Dissemination of Howard Goldblatt’s Red Poppies in UK and US

Chinese culture “going out” is a strategic goal of national development, and the translation and dissemination of Chinese literature is an important tool. Chen Ai Luo Ding, a classic novel by the famous writer Alai, was translated by translator Howard Goldblatt and his wife Sylvia Lin, under the title Red Poppies. In view of the strong influence of the novel, and standing on the perspective of medio-translatology, and the communication process principle in Harold Lasswell’s communication model theory, this paper analyzes the interaction of the five elements of translation and communication model proposed by Ms. Bao Xiaoying (i.e., the subjects, contents, channels readers and effect of translation). The aim is to analyze and summarize the shortcomings of the study, to provide reference for scholars at home and abroad to do similar studies in the future, and to help the translation and dissemination of Chinese literature and culture in the future.