Qualitative analysis reveals how women's audio narratives shape patriotic discourse in Ukraine, indicating a shift to gendered storytelling.
The purpose of the study is a comprehensive understanding of the role of women's audio narratives in the formation of the patriotic discourse of Ukraine during the full-scale war. Research methodology. An interdisciplinary approach was applied, combining media studies, gender and cultural analysis. Methods of qualitative content analysis and thematic coding of the issues of the nationwide radio marathon, the programs of «Radio Culture», «Public Radio», as well as independent podcast projects («Veteranka», «Veteran Hub», regional initiatives, etc.) were used. The methodology is complemented by descriptive-analytical and comparative analysis, elements of discourse analysis and memory studies. The results. It was found that women's voices on audio platforms perform a dual function: they document the experience of war from the first person, embedding it in collective memory; they consolidate the community through affective modes of sound (grief, concern, anger, irony), which make patriotic discourse more empathetic and convincing. Audio formats highlight the full range of women's roles – from fighters and medics to community leaders and military partners, normalizing their professional subjectivity. «Radiotherapeutic» programs with psychological support strengthen audience resilience and community unity. The novelty. For the first time, the female voice is systematically interpreted as an affective media resource of patriotic discourse, which shifts the emphasis from «national-masculine» storytelling to the polyphony of gendered polyphony. An analytical framework is proposed that combines the discourse of resistance, emotional modes of sound, and practices of audio documentation of war. Practical meaning. The results are useful for radio and podcast editorial offices that develop population support programs, as well as for educational and communication strategies of state and public institutions. Key words: women’s audio narratives, patriotic discourse, podcasting, Ukrainian emigration radio, voiceover techniques, trends in modern journalism, Ukrainian-language radio broadcasting.
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Tetyana Hyrina (2025) studied this question.
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