Quantitative analysis shows that effective communication strategies improve brand strength and business performance, indicating the importance of digital engagement.
Key Points
Effective communication techniques significantly influence brand strength and company performance, while the effect size is smaller.
Strong brand strength plays a crucial role in mediating the relationship between communication strategy and business performance.
The study utilized a quantitative approach with data from 138 MSMEs, emphasizing the importance of digital communication in brand growth.
Findings suggest that sustainable and engaging digital communications are essential in a competitive marketing landscape.
Cite This Study
Alhidayatullah Alhidayatullah (2025) studied this question.