Nowadays, many utility services have been provided to make human life more convenient and easier. Among them, online food ordering applications with high coverage and diverse forms become prominent. This research aims to examine the factors influencing the intention of using online food ordering applications among students in Ho Chi Minh City (HCMC). Using a multivariate linear regression model and the least squares method (OLS), the research team analyzed primary data on the basis of 120 valid survey sheets collected from students studying in HCMC. The research results indicate that there are seven key determinants influencing the intention of using online food ordering applications, including: (1) Ease of use (EOU), (2) Convenience (CV), (3) Aesthetic appeal (AA), (4) Price expectations (PE), (5) Social influence (SI), (6) Perceived risk (PR), and (7) Habits (HB). Among them, the three factors with the greatest impact on intention are ease of use, aesthetic appeal, and social influence. Based on the test results, the study proposes a management implication to help food delivery service providers enhance service quality, suggest development directions, and approach suitable strategies for potential customer groups.
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