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June 15, 2024Logika Journal of Multidisciplinary StudiesOpen Access

A Discourse on Celebrity Influence on Consumers Patronage of Telecommunication Service Providers in Nigeria

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OOOghenekevwe OghiagbephaPIPatrick Nkemdilim IjehEUEmmanuel Ufuophu-Biri

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Cite This Study

Oghiagbepha et al. (2024) studied this question.

synapsesocial.com/papers/68e64a0ab6db6435875db330https://doi.org/10.25134/logika.v15i01.9830
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  1. 1Celebrity endorsement and brand marketing performance in Nigeria using Globacom as a case study2025
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  3. 3Celebrity endorsement and patronage of fast moving consumer goods in Nigeria2021
  4. 4EFFECTIVENESS OF CELEBRITY ENDORSEMENT IN ADVERTISING AND ITS INFLUENCE ON BRAND LOYALTY AMONG NIGERIAN CONSUMERS (A STUDY OF ENUGU URBAN RESIDENTS)2025
  5. 5The Influence of Celebrity Endorsement on Customer Loyalty: A Case of Econet Wireless Company2024