E-commerce Application Based on Android Smartphone to Promote Banten Typical Food

The objectives of this research are: (1) to create an e-commerce application in promoting Banten local specialties by using Android-based smartphone; (2) to determine the eligibility and quality of the developed e-commerce application; and (3) to describe the profile of Banten typical food from small business by using e-commerce in Banten, Indonesia.It is a developmental research.The result of developed product was validated by media experts, small business, and potential customers.In addition, the developed application was completed through a limited testing.The data were obtained by using questionnaire and interview.The eligibility and the quality of the developed product were analyzed descriptively.The results show that: (1) The developed e-commerce product is an Android application that can be used to promote Banten local food; (2) This application is suitable to be used as a medium of information and has excellent quality; (3) Small business of Banten typical food has a great potential to be developed by using ecommerce.