AI-based Transformation and Reflections on the Big Data Push Mechanism of Traditional Food Delivery Industry - Taking Meituan as an Example

With the development of artificial intelligence technology, China's takeout industry has gradually introduced it into the technical construction of the platform, in which the big data push mechanism has become a hot topic of artificial intelligence placement. Under the social background that the catering industry is deeply hit in the epidemic period, this paper takes Meituan as an example, and argues the role of AI on the big data push mechanism in the transition period of the platform from the aspects of user novelty optimization, merchant-food interaction interest push, and, discovery consumption in the live broadcast business, as well as analyses its strengths and weaknesses from the perspective of economics and gives the construction of the basic model in view of its technological limitations. As a result of this series of explorations, this article can help to look forward to the transition and development of China's takeaway industry in the economic recovery period in the post-epidemic era.