An Empirical Study on The Role of Perceived Behavioral Control and Subjective Norms in Shaping Entrepreneurial Intentions and Actions

The growth of entrepreneurs in a developing area cannot be separated from the contribution of women's role.The people of Madura Island, both men or women, are known as entrepreneurial people who are fond of trading.This quantitative study investigates how perceptual factors shape entrepreneurial engagement among 115 female business owners in Indonesia's Madura Island.Using established measures grounded in the theory of planned behavior, analysis via PLS-SEM reveals subjective norms and perceived behavioral control positively influence entrepreneurial intentions.Intentions subsequently drive entrepreneurial action.Uniquely in the Madura Island context though, subjective norms lacked a significant direct link to entrepreneurial behavior, diverging from past findings.The mediated effects suggest integrating internal motivations with external infrastructure support is key to spurring women's venturing.Culturally attuned governmental and organizational policies aimed at education, training and funding can therefore boost Madura Island's economic growth through women's enterprise.