Analyzing Technopreneurial Intentions of Generation Z in Indonesia: A Fuzzy Clustering Approach

The development of the business world today is inseparable from advances in science and technological innovation.Technopreneurship is an entrepreneurship approach that utilizes technology to produce innovative and competitive products, contributing to the dynamic social and economic development.This study aims to determine the intention of Generation Z in Indonesia to engage in technopreneurial activities.This study analyzed the technopreneurial intentions of 190 Indonesian university students representing Generation Z using Fuzzy C-means (FCM) clustering method for analysis.Students were sampled form business management and information technology degree programs to discern differences across educational backgrounds.The outcomes of the research model exhibit two key clusters -those interested in technopreneurship (51.25% IT students, 41.82% business students) and those exhibiting disinterest (48.57%IT students, 58.18% business students).The disparity highlights that technology based enterepreneurial inclination depends on prior technical knowledge.The lower interest among non-IT student indicates a need to integrate technology literacy within entrepreneurship education to effectively cultivate Generation Z technopreneurs in Indonesia.