CSR and happiness: Indonesian study from banking sector revealed positive effect of CSR involvement on employee wellbeing

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings A study from the financial sector in Indonesia showed that CrM (cause-related marketing) has a positive effect on employee happiness. This was especially the case when the employees were actively involved in the CrM. Originality/value The briefing saves busy executives, strategists and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.