Understanding the relationship between destination image and destination trust is crucial for sustainable tourism development.This bibliometric study aims to analyze the research trends and future directions in this field by examining 330 publications from the Scopus database between 2006 and 2023.Utilizing the R-Tool Bibliometrix, the authors conduct performance analysis and science mapping techniques to identify significant sources, authors, countries, affiliations, and influential articles.The findings reveal a steady but declining growth in citations related to destination image and trust, highlighting the need for further research.Thematic maps and trend analysis indicate an emphasis on emotional responses and the influence of social media, particularly among younger generations, in shaping destination choices.The study suggests expanding the destination image literature to incorporate emotional factors and leveraging social media insights to foster authentic tourist experiences.By providing a comprehensive bibliometric analysis, this research offers valuable insights for tourism researchers, practitioners, and policymakers to strategically manage destination image and build trust among visitors.
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Suparman et al. (2024) studied this question.
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