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April 4, 2026Open Access

Tourism Destination Image : Lessons learned and ways forward

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Authors

SLSiyu LiZhejiang UniversityKSKaede SANOWakayama University

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Implication

This literature review examines destination image influences on tourist behavior, highlighting implications for marketing strategies.

Key Points

  • This study aims to explore the theoretical foundations and influences of destination image on tourist behavior and marketing practices.
  • Reviewed 74 articles from high-impact tourism journals published between 2000 and 2020.
  • Conducted content analysis from both tourists' and Destination Management Organizations' perspectives.
  • Identified research gaps and trends in destination image studies.
  • Found significant influences of destination image on tourists' decision-making processes.
  • Highlighted the growing importance of user-generated content in shaping destination image.
  • Documented a shift in research focus from cognitive to affective components of destination image.

Cite This Study

Li et al. (2021) studied this question.

synapsesocial.com/papers/69d0a9c8659487ece0fa42cchttps://doi.org/10.19002/aa12438820.25.25
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Destination Image and Memorable Tourism Experiences: Literature Gaps and Conceptual Exploration2024 · 3 citations
  2. 2THE ROLE OF THE MEDIA IN CREATING THE IMAGE OF A TOURIST DESTINATION2024 · 8 citations
  3. 3A Bibliometric Analysis of Destination Image Research Using VOSviewer2024 · 1 citations
  4. 4Review and Research Prospects of Tourism Destination Management2024 · 1 citations
  5. 5Complex destination image formation: The changes through visitation among domestic tourists2025 · 1 citations