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September 29, 2025European Journal of Tourism ResearchOpen Access

Complex destination image formation: The changes through visitation among domestic tourists

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Authors

FOFlorian OrtanderlCatholic University of Eichstätt-Ingolstadt

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Implication

This research demonstrates how destination image and its cognitive and affective components evolve among domestic tourists, indicating the need for strategic marketing.

Key Points

  • Changes in destination image occur both for first-time and repeat domestic tourists, impacting perceptions significantly.
  • The study highlights the dynamic nature of destination image, revealing shifts towards more psychological and holistic characteristics.
  • Using mixed methods across two Alpine destinations, significant adjustments in image attributes were identified post-visit.
  • The findings suggest that managing visitor expectations effectively can enhance satisfaction, while acknowledging potential discrepancies.

Cite This Study

Florian Ortanderl (2025) studied this question.

synapsesocial.com/papers/68da58c9c1728099cfd1071fhttps://doi.org/10.54055/ejtr.v41i.4100
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Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Destination image change through the course of a visit: a longitudinal study2024 · 5 citations
  2. 2Tourism Destination Image : Lessons learned and ways forward2021
  3. 3Evolution of destination image among visitors and non-visitors: Construal level theory perspective2026
  4. 4Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed, and Theme-Park Destinations2007 · 295 citations
  5. 5First-Time Versus Repeat Travellers: Perceptions of the Destination Image of Thailand and Destination Loyalty2025