Personal Innovativeness and Perceived Usefulness: Key Drivers of Satisfaction and Continuance Intention in the Roblox Metaverse

This study analyzed factors influencing user satisfaction and continuance intention of the Roblox metaverse game in Indonesia.A questionnaire was distributed to Roblox players, and 123 responses were analyzed using structural equation modelling.The results showed that personal innovativeness, perceived usefulness, and perceived ease of use significantly influenced user satisfaction.Additionally, personal innovativeness and perceived usefulness significantly affected continuance intention.However, perceived enjoyment did not significantly impact user satisfaction or continuance intention.The findings provide valuable insights for game developers and technologists on drivers of user engagement with metaverse games.Focusing efforts on enabling innovative gameplay, increasing usefulness, and improving ease of use can enhance user satisfaction and sustained gameplay intention.