The role of business models in the sustainable transition of shared mobility services in China and South Korea

The evolution of shared mobility services in Asia is evident in their distinct adoption patterns, when examining the business models (BMs) in China and South Korea. Employing a research framework that delineates transition pathways into three phases, we trace the trajectory of shared mobility services in contrasting socio-technical systems, by a ground theory approach. Our study reveals the transformation of imitated BMs into refined and localized forms as niche innovations interact with the regime. Highlighting the pivotal role of BMs, our findings underscore their capacity to navigate diverse institutions and socio-political debates, facilitating the sustainable transition of shared mobility services.