Perceived Values and Dark Patterns: Investigating Their Influence on Player Continuance Intention to Play Genshin Impact among Indonesian Gamers

This study investigates the factors influencing players' continuance intention in the free-to-play mobile game Genshin Impact, focusing on the Indonesian market.Using a quantitative approach, an online questionnaire was distributed to Indonesian Genshin Impact players, and the data were analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS).The research model integrates perceived values (playfulness, attractiveness, connectedness, good price, reward, and time flexibility) and perceived annoyance absence on dark patterns to examine their impact on players' continuance intention.The results reveal that perceived playfulness, rewards, time flexibility, and annoyance absence positively influence players' continuance intention, with perceived playfulness having the strongest effect.The study contributes to a better understanding of player continuance intention in mobile games and provides insights for game developers to design effective game design strategies while considering the ethical implications of employing dark patterns.