Exploring the path to common prosperity through innovative rural cultural industries: A case study of Chang'an Banquet Ball Culture

Traditional culture is the "soul" of rural areas, and promoting the excellent traditions of the Chinese nation is a crucial aspect of China's rural revitalization. To support rural revitalization and achieve common prosperity, this study employs questionnaire surveys, interviews, and observational methods, using the traditional culture of Chang'an Banquet Ball in Haining, China, as a case study. It clarifies the current development status of Chang'an Banquet Ball culture and highlights the prominent issues that hinder its effectiveness in aiding rural revitalization, such as weak foundational forces for inheritance and utilization, a generational gap, and a complex broader environment. In response, our research team focuses on overcoming the current bottlenecks of Chang'an Banquet Ball culture, with an emphasis on creating a unique rural brand and constructing a Chinese-style rural development model. This study provides feasible reference pathways for empowering rural revitalization through traditional culture.